WHAT’S THE SECRET?
How does a small business from Quebec manage to deliver high end bikes, of similar quality to all the big players on the market? There is a simple recipe, but you have to possess all the ingredients, which is not given to everyone.
1. IT TAKES SCIENCE
The biggest players in the industry boast of dedicating complete teams to research and development, but these “teams” are more often than not dedicated to the marketing department, eager to renew models and to impress the customer. The design of a bike does not have to rely on a large team, as long as key people have extensive knowledge of design and manufacturing processes. At Spherik, this experience is based, among other things, on nine years of work at the French manufacturer Time, the best school for mastering assisted drawing of computer tools and all stages of designing a bike, whether it is made of carbon fibers or aluminum tubes.
2. IT TAKES HOURS IN THE SADDLE
The designers of Spherik bikes ride a lot. They have under their belts hundreds of thousands of kilometers on different kinds of bikes, under all conditions, including 24 years of high-level road, mountain and triathlon competition. All these hours spent in the saddle make it possible to understand the subtleties that shape the character of a frame and how to optimize them for use on the road, on snow, in the mountains or against the clock.
3. IT TAKES KNOWLEDGE OF THE ASIAN JUNGLE
It’s an undeniable fact in the world of cycling – to remain competitive, Western companies rely on the Asian factories to manufacture their frames. Doing business there is an art that only few people really master. After 21 years of going back and forth between Quebec and Asia for prototyping and manufacturing all kinds of bicycle components and accessories, the Spherik team knows exactly which suppliers are reliable for the job to be done. Trustful ties have been established over the years, allowing Spherik products to be manufactured at the right price in the same factories and with the same care as the big brands.
4. IT TAKES THE BEST COLLABORATORS
Before designing a dual-suspension mountain bike frame, Spherik’s partners reviewed all the suspension systems and the geometries of the best-known models, establishing exactly what they wanted for the future SMT model. To ensure a product that exactly matched their vision, they seeked advice from an external consulting firm with a strong expertise in suspension and mountain geometry. The collaboration between the two teams made possible the creation of a suspended platform with a geometry that maximizes its efficiency in all sizes, and in both 29 “and 27.5+ formats.
5. IT TAKES THE « THINK OUTSIDE THE BOX » ATTITUDE
Spherik’s associates were wise enough to build their business gradually, without burning any steps. They took advantage of the “fat bike” wave to establish their reputation, before initiating the production of wheels, road bikes and, more recently, mountain bikes. They hit the target every time with products that are perfectly suited to their clientele. The Spherik team was not afraid to innovate with a sales structure that combines a boutique in Quebec City with a network of retailers elsewhere in Quebec and Canada. By demonstrating creativity in all spheres of activity, Spherik proves that it is possible to offer the customer what he is looking for – a product as elaborate and efficient as the other major brands, but accessible at a lower price.